Title Thesis Application of Customer Segmentation On CRM System SUGAR

Hello Student Friends, This Time Will Share The Latest Thesis Title ni. Its Title Application of Customer Segmentation In CRM System SUGAR.

Customer Relationship Management (CRM) is a customer-oriented business strategy, with the ultimate goal of maximizing corporate profits and customer satisfaction.

SugarCRM is the best-known CRM application in Open Source environment. SugarCRM can be used by various companies, ranging from SMEs to large companies. SugarCRM can easily adapt to a variety of business environments by offering great flexibility, low cost alternatives, to property or paid solutions.

CRM model workflow


1. Build a strong customer database

Why build a robust database?

The customer database is one of the company's main assets, which can also be calculated in performance as well as other financial performance.
2. The company database can be used as a measure of "current company value", and possibly future performance.

Create a profile for each customer
The customer profile concerns all activities performed by the customer regarding the use of the company's products or services. There are 2 things in creating a customer profile:

• Usage

Concerning how many customers use the company's products or services, when to use them and what products or services they use.

• Uses

Concerning how customers use the company's products or services.

3. Profitability analysis of each customer

There are 2 things to keep in mind from each customer:

• Receipts (revenue) generated from each customer
• Cost (cost) that must be spent to serve each customer

4. Interaction with more targeted and customized customers

Companies can provide integrated, more personalized and customized marketing communications. Customers will feel individually treated which of course will provide a more engaging experience and support customer satisfaction process. In addition to more targeted communication activities, companies can also offer products or services that are specifically designed differently for each customer.



Interface View

Distributor

Product

Supporting Theories

• Information System
• Software Development Life Cycle (SDLC)
• Desain Database
• Unified Modelling Language (UML)
• Framework Aplikasi Web
• Codeigniter
• PHP (Perl Hypertext Preprocessor)
• MYSQL
• HTML (Hypertext Markup Language)
• Cascading Style Sheets (CSS)
• Black Box Testing